Speeding Cars in the Village

Sometimes I take the dogs for a walk to the water and let them swim around, to get there I have to cross E. Broadway, in front of Danfords and let me tell you it can be quite the experience. The cars that are coming from the Village are not really going so fast, but cars coming from the other direction speed down the hill. There are signs posted as shown in the picture, but alot of people still zoom past. We wait until it is clear and run across the street, I think there should be more signs posted further up the hill to let people know there are pedestrians crossing the street and to start to slow down. I would just like to see something done before a bad accident happens.